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Table 1  Q6 Children’s color preference

From: Harmonizing culture and consumer psychology: optimizing color schemes for children’s product design inspired by traditional ornaments

Gender

Color

Frequency

Percent

Valid Percent

Cumulative Percent

Female

Red

13

25.0

25.0

25.0

Blue

5

9.6

9.6

34.6

Green

6

11.5

11.5

46.2

Yellow

14

26.9

26.9

73.1

Orange

10

19.2

19.2

92.3

Purple

4

7.7

7.7

100.0

Total

52

100.0

100.0

 

Male

Red

15

28.8

28.8

28.8

Blue

3

5.8

5.8

34.6

Green

10

19.2

19.2

53.8

Yellow

5

9.6

9.6

63.5

Orange

12

23.1

23.1

86.5

Purple

7

13.5

13.5

100.0

Total

52

100.0

100.0