From: Why consumers have impulsive purchase behavior in live streaming: the role of the streamer
 | I.P.B | C.T | I.P.B | |||
---|---|---|---|---|---|---|
β | t | β | t | β | t | |
P.F | 0.2662 | 3.2371** | 0.4796 | 6.9039*** | 0.1172 | 1.35 |
C.T | Â | Â | Â | Â | 0.3106 | 4.2743*** |
R2 | 0.0405 | 0.1612 | 0.1066 | |||
F | 10.4789 | 47.6642 | 14.739 |