From: Why consumers have impulsive purchase behavior in live streaming: the role of the streamer
 | Effect | BootSE | BootLLCI | BootULCI |  |
---|---|---|---|---|---|
Total effect | 0.2671 | 0.087 | 0.105 | 0.447 | Â |
Direct effect | 0.1678 | 0.856 | 0.152 | 0.3524 | 63% |
Mediation | 0.0992 | 0.0344 | 0.0354 | 0.1696 | 37% |