From: Why consumers have impulsive purchase behavior in live streaming: the role of the streamer
 | I.P.B | C.T | I.P.B | |||
---|---|---|---|---|---|---|
β | t | β | t | β | t | |
P.C | 0.2671 | 4.2208*** | 0.3518 | 6.4186*** | 0.1678 | 2.5279* |
C.T | Â | Â | Â | Â | 0.2821 | 3.9602*** |
R2 | 0.067 | 0.1425 | 0.1227 | |||
F | 17.8151 | 41.199 | 17.2767 |