From: Why consumers have impulsive purchase behavior in live streaming: the role of the streamer
 | P.C | PRO | INT | ENT | C.T | E.T | ENJ | CON | IMP |
---|---|---|---|---|---|---|---|---|---|
P.C | 0.740 | Â | Â | Â | Â | Â | Â | Â | Â |
PRO | 0.372 | 0.717 | Â | Â | Â | Â | Â | Â | Â |
INT | 0.338 | 0.276 | 0.709 | Â | Â | Â | Â | Â | Â |
ENT | 0.421 | 0.454 | 0.482 | 0.753 | Â | Â | Â | Â | Â |
C.T | 0.377 | 0.402 | 0.407 | 0.463 | 0.709 | Â | Â | Â | Â |
E.T | 0.342 | 0.232 | 0.508 | 0.428 | 0.363 | 0.744 | Â | Â | Â |
ENJ | 0.367 | 0.326 | 0.395 | 0.493 | 0.343 | 0.495 | 0.753 | Â | Â |
CON | 0.310 | 0.230 | 0.390 | 0.314 | 0.449 | 0.434 | 0.544 | 0.83 | Â |
IMP | 0.259 | 0.201 | 0.309 | 0.223 | 0.346 | 0.241 | 0.264 | 0.398 | 0.718 |