From: Why consumers have impulsive purchase behavior in live streaming: the role of the streamer
 | I.P.B | C.C | I.P,B | |||
---|---|---|---|---|---|---|
β | t | β | t | β | t | |
I.T | 0.3586 | 5.1143*** | 0.5681 | 6.6746*** | 0.2102 | 2.9053** |
C.C | Â | Â | Â | Â | 0.2611 | 5.2518*** |
R2 | 0.0954 | 0.1523 | 0.1863 | |||
F | 26.1558 | 44.5503 | 28.2701 |