From: Why consumers have impulsive purchase behavior in live streaming: the role of the streamer
Constructs | Items |
---|---|
 | |
PC1 | The appearance of the streamer attracts me |
PC2 | The streamer is very charming |
PC3 | Enjoy the streamer |
PC4 | The streamer can attract my attention more |
 | |
PF1 | When I see the official authentication of the streamer’s identity, I think the streamer has a wealth of knowledge in the field of this product |
PF2 | When I see the streamer’s self-introduction, I think the streamer is familiar with the products he recommends |
PF3 | When I see that the streamer has a specific domain logo(like Beauty Blogger), I think the streamer is competent in the product field |
 | |
IT1 | The streamer has good interaction with me |
IT2 | The streamer can respond and answer the barrage in time |
IT3 | The streamer can respond and answer the bullet screen in time |
IT4 | The distance between me and the streamer is shortening |
 | |
EN1 | I think the streamer’s performance is very interesting |
EN2 | I think the streamer’s performance makes me relax |
EN3 | I think the streamer’s performance makes me happy |
 | |
ET1 | The streamer will treat me with enthusiasm and care |
ET2 | The streamer will kindly reply to my questions on the bullet screen |
ET3 | I will freely share my thoughts and feelings with the streamer |
ET4 | If I can’t watch the live streaming of the streamer again, I will feel sad |
 | |
CT1 | I will rely on the streamer to provide information about the product for analysis and judgment before buying the product |
CT2 | I have sufficient reasons to believe in the professional knowledge and ability of the streamer |
CT3 | I will buy products according to the information provided by the streamer |
CT4 | The streamer treats our interactions with professionalism and dedication |
 | |
EJ1 | Watching live streaming is my favorite activity |
EJ2 | It’s interesting for me to watch live streaming |
EJ3 | It’s very attractive for me to watch live streaming |
EJ4 | It makes me feel happy to watch the live streaming |
EJ5 | It’s exciting to watch live streaming |
 | |
CC1 | My attention is focused on the live streaming |
CC2 | I won’t think about anything else when watching the live streaming |
CC3 | I can hardly be distracted when watching the live streaming |
CC4 | I’m absorbed in the live streaming |
 | |
IP1 | I often buy things I didn’t intend to buy in the live streaming |
IP2 | In the live streaming, I often find some products that I don’t plan to buy |
IP3 | I often buy a product without thinking in the live streaming |