How social media sharing drives consumption intention: the role of social media envy and social comparison orientation

Table 6 The index and effects for mediating role of benign envy using model 11

		Index	95% CI - LL	95% CI - UL
Moderated moderated mediation		− 0.24	-0.52	0.05
Conditional moderated mediation
by SCO	Non-Luxury (0)	0.28	0.10	0.46
	Luxury (1)	0.04	− 0.17	0.27
		Conditional indirect effect	95% CI - LL	95% CI - UL
Low SCO (-1 SD)	Non-Luxury (0)	− 0.17	− 0.38	0.05
	Luxury (1)	0.34	0.05	0.63
High SCO (+ 1 SD)	Non-Luxury (0)	0.35	0.13	0.57
	Luxury (1)	0.41	0.20	0.66

ISSN: 2050-7283