How social media sharing drives consumption intention: the role of social media envy and social comparison orientation

Table 3 Pairwise comparison of estimated marginal means

Consumption type	Mean Difference (M_luxury - M_non−luxury)	SE	Sig.^b	95% CI
Material purchase	0.09	0.15	0.55	-0.20	0.37
Experiential purchase	0.71^*	0.15	< 0.001	0.42	1.00

Notes: N = 554, Dependent Variable: Benign envy; Pairwise Comparisons was based on estimated marginal means; ^b. Adjustment for multiple comparisons: Bonferroni. *p<0.05; **p<0.01; ***p < 0.001

ISSN: 2050-7283