How social media sharing drives consumption intention: the role of social media envy and social comparison orientation

Table 2 Interaction effect of the type and luxuriousness of consumption information on benign envy

Source	Sum of squares	df	Mean square	F	P	Partial η²
Type	31.36	1	31.36	21.71	< 0.001	0.04
Luxuriousness	21.02	1	21.02	14.54	< 0.001	0.03
Type * Luxuriousness	13.10	1	13.10	9.07	0.003	0.02
Malicious envy	16.76	1	16.76	11.60	0.001	0.02
Error	778.78	539	1.45
Total	10700.04	544

Note: N = 554, Type = the type of purchase shared on social networks; Luxuriousness = the luxuriousness of the purchase shared on social networks

ISSN: 2050-7283