How social media sharing drives consumption intention: the role of social media envy and social comparison orientation

Table 1 Means, standard deviations, correlations and Cronbach’s α for the main variables

Variables	Mean	SD	1	2	3	4	5	Cronbach’s α
1. SOC	4.32	0.92						0.87
2. Benign envy	4.25	1.26	0.27^***					0.94
3. Malicious envy	2.22	1.25	0.20^***	0.14^***				0.96
4. Purchase intention	4.41	1.28	0.27^***	0.53^***	0.07			0.94
5. Type	0.50	0.50	0.07	0.17^***	− 0.14^**	0.18^***
6. Luxuriousness	0.50	0.50	0.06	0.18^***	0.15^***	0.07	0.00

Notes: N = 544; Type = the type of purchase shared on social media; Luxuriousness = the luxuriousness of the purchase shared on social media. *p<0.05; **p<0.01; ***p < 0.001 (two-tailed)

ISSN: 2050-7283