Exploring the dynamics of mobile app addiction: the interplay of communication, affective factors, flow, perceived enjoyment, and habit

Table 3 Scale reliabilities

Construct	Items	Mean	St. Dev.	Factor Loading	Cronbach’s Alpha	CR	AVE
Communication	CMU1	3.581	1.003	0.770	0.690	0.829	0.620
	CMU2	3.463	1.024	0.858
	CMU3	3.075	1.121	0.728
Positive Affect	POA1	2.425	0.997	0.875	0.816	0.889	0.727
	POA2	2.013	0.859	0.846
	POA3	2.250	0.949	0.837
Negative Affect	NEA1	1.788	0.728	0.928	0.943	0.963	0.897
	NEA2	1.756	0.781	0.959
	NEA3	1.800	0.857	0.954
Flow	FLW1	2.831	0.957	0.920	0.916	0.947	0.856
	FLW2	2.881	0.983	0.932
	FLW3	2.944	0.989	0.924
Perceived Enjoyment	PEN1	3.531	0.806	0.933	0.922	0.950	0.865
	PEN2	3.625	0.789	0.922
	PEN3	3.581	0.818	0.935
Habit	HAB1	4.056	0.861	0.762	0.790	0.875	0.701
	HAB2	4.013	0.908	0.828
	HAB3	4.156	0.738	0.915
Addiction	ADD1	3.500	1.194	0.907	0.693	0.865	0.762
Addiction	ADD2	3.225	1.214	0.838	0.693	0.865	0.762

ISSN: 2050-7283