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Table 4 Sobel test’s table

From: Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior

Path

Sobel test

Reliability → green brand love → green customer citizenship behavior

4.82*

Attractiveness → green brand love → green customer citizenship behavior

3.98*

Informativity → green brand love → green customer citizenship behavior

4.36*

  1. *p < 0.05