Fig. 1
From: An empirical examination of the conceptualization of companion animals
Importance of dog attributes relative to chance values. The chance value refers to the situation where each of the attributes has a 50–50 chance of being preferred over each of the other attributes. For (positive) values outside the grey circle the attribute has a probability greater than 50% to be considered important and for (negative) values inside the circle a probability less than 50%