Engagement with body image health promotion videos in adult men and women: differences between narrative, informational, and persuasive appeal approaches

Table 3 Means and Standard Errors from ANCOVAs and ANOVA Examining Differences by Video Condition on Engagement in Men

Variable	Information Only n = 56	Information + Persuasive Appeal n = 54	Narrative Only n = 56	Narrative + Persuasive Appeal n = 58	Persuasive Appeal n = 57	Pairwise comparisons
Compassion	66.82 (1.80)	67.99 (1.83)	59.36 (1.78)	63.25 (1.75)	65.19 (1.78)	IN + PA, IN, PA > NA
Relevance^a	70.61 (2.18)	66.93 (2.21)	59.93 (2.18)	62.50 (2.14)	69.57 (2.16)	IN > NA, NA + PA; PA > NA, NA + PA. IN + PA > NA.
Interest^b	6.10 (1.58)	5.94 (1.75)	6.36 (1.51)	6.00 (1.54)	6.24 (1.50)	ns

Note: ^a Shape satisfaction, weight satisfaction, and muscularity satisfaction were the covariates, and means are estimated marginal means reported with standard errors. ^bVariable was transformed using the square root procedure IN = Information only, IN + PA – information + persuasive appeal, NA – narrative-only, NA + PA – narrative + persuasive appeal, ns – non-significant, PA – Persuasive appeal

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