Engagement with body image health promotion videos in adult men and women: differences between narrative, informational, and persuasive appeal approaches

Table 2 Means and Standard Errors from ANOVAs and ANCOVA for Differences between Video Condition Engagement in Women

Variable	Information Only n = 62	Information + Persuasive Appeal n = 58	Narrative Only n = 58	Narrative + Persuasive Appeal n = 50	Persuasive Appeal n = 61	Pairwise comparisons
Compassion	70.03 (1.81)	66.63 (1.87)	60.82 (1.87)	67.12 (2.01)	71.05 (1.82)	PA, IN > NA
Relevance^{a. b}	4.28 (0.21)	4.46 (0.22)	4.87 (0.21)	4.15 (0.23)	4.58 (0.21)	ns
Interest^b	5.55 (0.20)	5.56 (0.21)	5.60 (0.21)	5.12 (0.23)	5.77 (0.21)	ns

Note: ^a Shape satisfaction, muscularity satisfaction, and weight satisfaction were the covariates, and means are estimated marginal means. ^bTransformed using a square root and reflect transformation. IN = Information only, IN + PA – information + persuasive appeal, NA – narrative-only, NA + PA – narrative + persuasive appeal, ns – non-significant, PA – Persuasive appeal

ISSN: 2050-7283