Information Only | Information + Persuasive Appeal | Narrative Only | Narrative + Persuasive Appeal | Persuasive Appeal | ||||||
---|---|---|---|---|---|---|---|---|---|---|
Men | Women | Men | Women | Men | Women | Men | Women | Men | Women | |
Compassion (Range: 0-100) | 66.83 (13.38) | 70.03 (13.41) | 67.99 (16.09) | 66.63 (14.41) | 59.36 (12.79) | 60.83 (14.83) | 63.25 (12.84) | 67.12 (15.31) | 65.19 (12.04) | 71.05 (13.23) |
Relevance (Range: 13.33–100) | 69.35 (18.22) | 79.63 (15.72) | 66.57 (17.43) | 78.22 (14.08) | 60.28 (15.51) | 73.65 (16.69) | 63.19 (17.96) | 79.88 (17.49) | 70.09 (15.49) | 76.04 (18.43) |
Interest (Range: 33–100) | 59.28 (19.14) | 67.83 (16.87) | 60.60 (21.60) | 68.61 (13.85) | 56.35 (18.29) | 66.94 (18.73) | 60.73 (18.33) | 71.84 (16.33) | 57.78 (18.65) | 64.49 (20.12) |