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Table 2 Descriptive statistics and correlations among indicator variables

From: Exploring the role of green animation advertising influencing green brand love and green customer citizenship behavior

Variables

M

SD

AVE

(1)

(2)

(3)

(4)

(5)

Reliability (1)

4.16

0.71

0.66

0.806

    

Attractiveness (2)

4.19

0.62

0.61

0.396**

0.784

   

Informativity (3)

4.23

0.68

0.59

0.402**

0.426**

0.772

  

Green brand love (4)

4.15

0.82

0.61

0.412**

0.399**

0.411**

0.779

 

Green customer citizenship behavior (5)

4.16

0.97

0.62

0.406**

0.409**

0.389**

0.419**

0.748

  1. n = 516. Figures along the diagonal (in bold) are the values for the square root of the AVE
  2. **p < 0.01
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BMC Psychology

ISSN: 2050-7283

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