Table 1 Confirmatory factor analysis of green animation advertising items
Items | Factors | ||
|---|---|---|---|
1 | 2 | 3 | |
Reliability | |||
1. I think the green animation advertising is generally reliable | 0.72 | ||
2. I trust the information on green animation advertising | 0.69 | ||
3. I think the green animation advertising is sincere | 0.67 | ||
4. I think the green animation advertising expresses the true nature | 0.64 | ||
Attractiveness | |||
1. I think the green animation advertising is interesting | 0.71 | ||
2. I think the green animation advertising is novel | 0.72 | ||
3. I think the green animation advertising is attractive | 0.68 | ||
4. I like the green animation advertisement | 0.69 | ||
5. The green animation advertisement catch my attention | 0.71 | ||
Informativity | |||
1. I think the green animation advertising provides information on eco-friendliness | 0.69 | ||
2. I think the green animation advertising is easy to understand | 0.71 | ||
3. I think the green animation advertisements give me the information I need | 0.72 | ||
Alpha coefficient | 0.93 | 0.92 | 0.93 |
GFI = 0.93 RMSR = .05 | |||