Personality of organizational social media accounts and its relationship with characteristics of their photos: analyses of startups’ Instagram photos

Table 4 Root Mean Square Errors in 10-fold Cross Validation of Random Forest Regression on Personality Traits

Feature	Openness	Conscientiousness	Extraversion	Agreeableness	Neuroticism
Content category	0.121	0.130	0.145	0.145	0.241
Facial	0.130	0.140	0.139	0.150	0.241
Pixel color	0.128	0.138	0.146	0.147	0.252
Visual	0.127	0.123	0.147	0.147	0.243
All	0.125	0.124	0.140	0.139	0.240

ISSN: 2050-7283