Table 2 Instagram Accounts of Startups in the Research Sample

305fitness, 98point6, acloudguru, airtable, allbirds, altopharmacy, alycegifts, attentivemobile, weareauth0, babylonhealth, bellhopmoving, bestow_life, betterdotcom, bloomscape, branchmetrics, brexhq, brooklinen, livebungalow, calendlyhq, calm, cameo, capsulecares, gocapway, carbonhealth, checkrinc, cockroachdb, confluent_inc, curativeinc, curology, dailyharvest, dandelion, databricksinc, dataiku, thedaveapp, dipseastories, divvyhomes, deliverrinc, doordash, drift, duolingo, wearedutchie, emergeculture, envoy.inc, fabfitfun, faire_wholesale, fig.agency, figuretechnologies, flatironhealth, forward, fronthq, fullstoryhq, grovecollaborative, guildeducation, hacker0 × 01, harness.io, havenlifeinsurance, hawkemedia, headspace, healthsherpas, hims, hiyainc, homebound, hover3d, impossible_foods, uselatticehq, leadgenius, lead_iq, lemonade_inc, localize_app, masterclass, mirohq, modernhealthco, mural_app, newfrontinsurance, notionhq, novacredit, ntwrk, odettainc, outreach.io, pvolve, patient_pop, petalcard, policygenius, poshmark, productboard, ridgeline_apps, ripplinghr, robinhoodapp, lifeatsamsara, sanabenefits, seamless.ai, sendosohq, shieldaicareers, spatial_io, superhumanco, talkdesk, the.wing, trellahealth, trustedhealth, tula, turingcom, uniteushq, unqork, hello.upkey, verkadahq, wellhealthinc, getwrench, zoom