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Table 7 Effect analysis

From: Why consumers have impulsive purchase behavior in live streaming: the role of the streamer

 

Effect

BootSE

BootLLCI

BootULCI

 

Total effect

0.2671

0.087

0.105

0.447

 

Direct effect

0.1678

0.856

0.152

0.3524

63%

Mediation

0.0992

0.0344

0.0354

0.1696

37%

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BMC Psychology

ISSN: 2050-7283

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