Table 5 Path analysis
From: Why consumers have impulsive purchase behavior in live streaming: the role of the streamer
Hypothesis | β | T | Result |
|---|---|---|---|
H1a | 0.27** | 3.164 | supported |
H1b | 0.22** | 2.932 | supported |
H2a | 0.58*** | 3.956 | supported |
H2b | 0.26* | 2.269 | supported |
H3a | 0.31** | 2.681 | supported |
H3b | 0.75*** | 3.950 | supported |
H4a | 0.49*** | 4.256 | supported |
H4b | 0.23 | 1.260 | Not supported |
H5a | 0.19* | 2.323 | supported |
H5b | 0.05 | 0.466 | Not supported |
H6a | 0.02 | 0.241 | Not supported |
H6b | 0.18*** | 3.527 | supported |