BMC Psychology

Table 4 Correlation analysis

From: Why consumers have impulsive purchase behavior in live streaming: the role of the streamer

	P.C	PRO	INT	ENT	C.T	E.T	ENJ	CON	IMP
P.C	0.740
PRO	0.372	0.717
INT	0.338	0.276	0.709
ENT	0.421	0.454	0.482	0.753
C.T	0.377	0.402	0.407	0.463	0.709
E.T	0.342	0.232	0.508	0.428	0.363	0.744
ENJ	0.367	0.326	0.395	0.493	0.343	0.495	0.753
CON	0.310	0.230	0.390	0.314	0.449	0.434	0.544	0.83
IMP	0.259	0.201	0.309	0.223	0.346	0.241	0.264	0.398	0.718

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ISSN: 2050-7283

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