Table 2 Sample characteristics
From: Why consumers have impulsive purchase behavior in live streaming: the role of the streamer
Characteristics | Category | Frequency | Percentage |
|---|---|---|---|
Gender | Male | 53 | 21.2% |
| Â | Female | 197 | 78.8% |
Age | Less than 18 years | 6 | 2.4% |
|  | 18–25 years | 204 | 81.6% |
|  | 26–35 years | 30 | 12% |
|  | 36–45 years | 7 | 2.8% |
| Â | Over 46 year | 3 | 1.2% |
Consumption levels | Below 1000 Yuan | 21 | 8.4% |
|  | 1000–3000 Yuan | 195 | 78% |
|  | 3001–5000 Yuan | 27 | 10.8% |
|  | 5001–8000 Yuan | 4 | 1.6% |
| Â | Over 8000 | 3 | 1.2% |